The institutional film is above all the presentation of your company, of your activity. Often structured around the key interview editings and enriched with video illustrations or even graphic animations, this format remains however very adaptable. Depending on the needs and the communication strategies put in place, it can take multiple forms in the way of transmitting the desired messages. Its duration varies between four and eight minutes.
With a target audience that can be quite large, this video format is there to inform, to highlight a company, an organization, its teams and their know-how.
The institutional film or corporate film is the B2B video product to see B2C by exellence, this support has become essential for your marketing, communication but also HR services.